The impact social media has on our every day lives is undeniable. It is an escape, an outlet, and for most, the very reason we are addicted to our smart phones. This is the very reason why social media marketing is the perfect way of engaging new customers, and remaining in contact with our existing ones. Granted, each social media site is vastly different from the next. Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Social media often feeds into the discovery of new content such as news stories and music. Having written for numerous music publications, the amount of new listeners and followers these artists gain is huge. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

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