Once your keyword research is completed the next step is to sufficiently optimise your page correctly. Onsite SEO revolves around making sure all website pages, tags, titles, content and page structure are optimised for the target keywords. It also helps to have a number of inbound links from external websites. That is referred to as Offsite S.E.O.
Here are some steps to get you started.
1) Keyword Ideas
You can use the Google Keyword Planner to search for keyword and ad group ideas. This is a great way to get additional keyword ideas in addition to taking a look at any competition.
2) Content / Products
Make a list detailing all products and services you offer. Make a note of how you refer to them? Do clients and customers refer to them differently? Try to think of as many combinations of phrases as you can manage for a broader scope.
3) Meta Title tags
Each of your pages should have a HTML title and be enclosed in <title> </title> tags. The title should be unique. Be sure to include the target keyword or phrase and make it 60 characters or less.
All captions for images and graphics should include the target search phrase.
5) H1 Headline
Ensure the target search phrase is included in the page H1 headline.
6) H2 Sub-headline
As aboove, the target search phrase should be included in at least one H2 sub-headline.
7) On Page URL’S:
Ensuring you include the words you want to be found for within your domain name or page URLs can massively help your ranking amongst Search Engines. Include the target keyword/search phrase in the page URL if at all possible. Try to keep URLs less than 115 characters if possible.
8) Structured Data
Websites are able to use specific markup (code) that make it easy for search engines to understand the nature of page content. Structured data translates into what is often called a ‘rich snippet‘, a search listing that has extra bells and whistles that make it more attractive and useful to users. A common rich snippet you’re likely to encounter is reviews or ratings, usually including stars. While the use of structured data may not be a direct ranking factor, it is a success factor. A listing with a rich snippet will get more clicks than one without. Search engines are very eager for site owners to utilise and use structured data, and are providing new and easier ways for less-technically minded webmasters to participate.
9) Local SEO
This is vitally important if you own a local business or have physical locations. Doing a brand query in Google, with the location set to whatever city their physical building is located in, can bring up a Google Places page. Try and ensure you gain customer reviews.
10) Outward Links
Make sure the links you have included on your pages point to trustworthy sites, and are relevant to the page’s content. Make sure the links use relevant anchor text and any anchor text includes targeted keywords and ensure NO links are broken.